Helping over 40,000 students and their families find and afford their right-fit college.
Not-for-profit schools can communicate with our membership. Request a mailing list.
Questions? Concerns? Reach out to your local HECA Community Coordinator today!
Showcase your college and share what sets it apart by hosting a HECA campus tour or event.
Meet our membership and join the discussions that shape the future of our field at our annual conference.
As members of a volunteer-driven professional association, HECA IECs are committed to ethical practices and access to higher education for all types of students. As a group, they seek to continually develop their knowledge through professional development and college visits. They welcome open communication with college admissions offices and high school counselors.
All independent educational consultants are not equally committed to ethics, education, access, volunteering, and collaborative relationships with colleges and high school counselors. HECA members model all of the behaviors above. We are HECA proud and committed to the betterment of the college counseling industry.
The Higher Education Consultants Association (HECA) is the only professional association devoted exclusively to the independent college admissions consulting profession.

To be eligible for HECA membership, prospective members must hold a Bachelor’s degree or higher, demonstrate recent experience assisting students with college planning, and make a commitment to upholding HECA’s high professional standards.
Assisting more than 40,000 high school seniors with college planning each year.
Seventy-five percent of our members report that they’ve visited 10 or more college campuses in the past year; 32 percent have visited 20 or more campuses in the past year.
Advising families in every region of the United States as well as many other countries.
Eighty-two percent of our members hold a Master’s degree or higher, and 52 percent have completed or are in the process of completing a post-bachelor’s certificate in college admissions counseling.
Eighty-two percent of HECA members have been independent educational consultants for three years or longer; 55 percent have more than seven years of educational consulting experience.
As a requirement of membership, all HECA members must agree to abide by HECA’s Standards and Ethics for Educational Consultants.
The Membership Contact List is available only to not-for-profit, regionally accredited colleges and universities. If you are not representing a college or university, please look into our Business Partners Program.
The Membership Contact List is updated monthly and includes each current member name, company, city, state, zip code, country, website, and email address. The Membership Contact List is provided to colleges in spreadsheet format.
Questions? Concerns? Looking to connect with HECA members in a specific area?
Use our directory to reach out to your local HECA Community Coordinator today.
State (area) | Contacts |
---|---|
Alabama | Chris Holzwarth |
Alaska | Greta Duran |
Arizona | Greta Duran |
Arkansas | Greta Duran |
California - 680 HECA (East Bay along Interstate 680) | Beth Coyle Susanna Ordway Melissa Masland |
California - Central California (Sacramento, Fresno, Bakersfield, Central Coast) | Kat Clowes |
California - Coastal Ventura | Joan Stern |
California - Greater Los Angeles | Ellen Kuppersmith |
California - Orange County/Long Beach | Lisa Harrison |
California - San Diego | Linda Dowley |
California - Silicon Valley | Jeffrey Yoon Margaret Rothe Marge Cortes |
Colorado | Laura Barr |
Connecticut - Tri-State (CT, NJ, NY) | Kecia Muller |
Delaware | Chris Holzwarth |
District of Columbia - DMV | Kelly Scherr |
Florida - Mid-Florida | Kelly Riccardo Brenda Shepherd |
Florida - South Florida | Janice Caine Jessica Azout |
Georgia - GA/TN | Steve Tapper Rose Opengart |
Hawaii | Suzanne Spradling |
Idaho | Greta Duran |
Illinois | Patrick Zylka |
Indiana | Rod Bugarin Betsy Ellsworth |
International - Europe | Demetra Tzevelekos Nevena Martinovic |
International - Ontario, CA | Ron Reed |
International - Other | Colleen Reed |
International - West Coast Canada | Kate Van Pernis |
Iowa | Greta Duran |
Kansas | Greta Duran |
Kentucky | Chris Holzwarth |
Latin American | Marcia Farias |
Louisana | TBA |
Maine - Greater Boston/RI | Sue Watcher |
Maryland - DMB | Kelly Scherr |
Massachusetts - Greater Boston/RI | Sue Watcher |
Michigan - Great Lakes | Rod Bugarin Betsy Ellsworth |
Minnesota | Greta Duran |
Mississippi | Chris Holzwarth |
Missouri | Greta Duran |
Montana | Greta Duran |
Nebraska | Greta Duran |
Nevada | Hailee Demott |
New Hampshire - Greater Boston/RI | Sue Watcher |
New Jersey - Tri-State (CT, NJ, NY) | Kecia Muller |
New Mexico | Greta Duran |
New York - Long Island | Terry Mady-Grove |
New York - Tri-State (CT, NJ, NY) | Kecia Muller |
New York - Westchester | Neal Schwartz |
North Carolina - Charlotte/Western NC/Western SC | Laura Owanesian Kathy Griswold-Fine |
North Carolina - Triangle/Eastern NC/Eastern SC | Pamela Shelor |
Ohio - Great Lakes | Rod Bugarin |
Oklahoma | Greta Duran |
Oregon | Devon Simpson |
Pennsylvania | Kecia Muller |
Rhode Island - Greater Boston/RI | Linda Wegrzyn |
South Carolina - Charlotte, NC/Western NC/Central NC/Western SC | Laura Owanesian Kathy Griswold-Fine |
South Carolina - Triangle/Eastern NC/Eastern SC | Pamela Shelor |
South Dakota | Greta Duran |
Tennessee - GA/TN | Steve Tapper Rose Opengart |
Texas | Greta Duran |
Utah | Greta Duran |
Vermont | Kecia Muller |
Virginia - DMV | Kelly Scherr |
Washington | Cathy McMeekan |
West Virginia | Chris Holzwarth |
Wisconsin | Colleen Reed |
Wyoming | Greta Duran |
In fact, 75 percent of our members report that they toured 10 or more campuses last year; 32 percent visited 20 or more college campuses in the last year.
Sponsor a tour of your campus for HECA members or let us know about campus visit opportunities for independent consultants.
Every year the conference is held in a different area of the country, and this is a great opportunity to get maximum exposure for your school.
To sponsor a HECA member tour of your campus, please contact us.