About


About Us


HECA: Advancing Excellence in Higher Education Consulting

Our Mission

To foster a culture of support for the HECA community to develop personally, professionally, and ethically.

Our Vision

In our actions, we strive to be a welcoming, collaborative, professional association that promotes volunteerism and integrity among our members.

Our Strategic Goals

Our organization aims to continue:

  • enhancing our organization’s credibility and recognition both internally and externally
  • fostering a culture of support for the HECA community to develop personally, professionally, and ethically
  • expanding our efforts in promoting diversity, equity, and inclusion


History of the Higher Education Consultants Association

More than 25 years ago, HECA was founded by a group of higher education consultants who recognized the need for standards and professional development for those in the growing field of higher education consulting. The new organization received support and assistance from college admissions officials who welcomed HECA’s commitment to advancing high ethical standards for the profession.


As its membership grew in numbers, HECA increased the depth and variety of the professional development programs offered to both experienced and newer consultants. HECA now hosts a conference each year to provide our members and others in the higher education landscape with opportunities to stay current on trends in college admissions and educational consulting. The conference also gives members a chance to network with colleagues from across the globe.


Today, HECA has grown from its initial membership of 38 to more than 1,000 professional college admission consultants from every region of the United States and from abroad. Our members serve the college planning needs of more than 40,000 high school seniors each year, and many also actively assist low-income students through pro-bono advice and volunteer service to non-profit organizations and local schools.


CONTACT HECA

HECA Advocacy

Mission

The Advocacy Committee exists to actualize HECA’s wider mission of “promoting equity and access for all students” within the changing landscape of admissions, especially following the 2023 race-conscious admissions SCOTUS decision. The committee aims to ensure access and equity for students who encounter systemic barriers to higher education and professional development–especially marginalized, underrepresented, rural, first-generation, undocumented, disabled, neurodivergent, LGBTQIA+, and financially disadvantaged students.

Method

Towards this purpose, the committee interfaces with HECA members, the wider IEC community, and beyond to increase awareness of these issues and provide the necessary tools to tackle them.


Outcomes

  • Educating individual HECA members: Keeping our IECs up-to-date about the reality of educational equity (especially about relevant developments at the state and federal levels) and equipping them with the correlating resources they need.
  • Organizing policy outreach: Providing avenues for advocacy with legislators, national organizations, and local communities.
  • Promoting HECA’s organizational integrity: Enacting HECA’s ethical code and mission statement by seeking accountability and inclusivity on an organizational level.


For more information, questions, or to become involved, please contact the Advocacy Committee at advocacy@hecaonline.org.


Becoming an IEC

Are you considering the field of Independent Education Consulting?

Independent education consultants (IECs) assist students and their families in the college search and application process. Finding the right school and match between the college/university offerings and the student’s academic, social, and personal needs enriches a student’s life and plays a major role in their future.


The process of finding the right "fit" or "match" school is of vital importance to the IEC.


If you are considering a future in Independent Education Consulting, there are many programs available to prospective IECs. The college counseling programs recognized by HECA include:

Learn more about the eligibility requirements for and benefits of HECA's membership levels here or contact membership@hecaonline.org.



JOIN HECA

Leadership

Executive Board


Staff


Volunteer Leadership


Maureen Chang



Standards & Ethics Chair
ethics@hecaonline.org

Miller Liberatore & Ann Mannering



Advocacy Chairs
advocacy@hecaonline.org

Jigisha Doshi & Deborah Keown



Business Partners Chairs
businesspartners@
hecaonline.org

Allison Grandits



Volunteers Chair

volunteer@hecaonline.org

Kathy Chenard & Andrea Rieves



2025 Conference Chairs
2025conference@
hecaonline.org

Deborah Keown & Jigisha Doshi


Exhibits Managers
exhibitors@hecaonline.org

Alicen Adams & Dana Roth


College Tour Chairs
collegetours@hecaonline.org

Ferah Aziz & Priscilla Vivio


College Fair Chairs
collegefair@hecaonline.org

Lisa Hatch



Webinar Manager

webinars@hecaonline.org

Kris Neely


College Knowledge

collegeknowledge@
hecaonline.org

Jeffrey Yoon



Education Abroad

educationabroad@
hecaonline.org

Ruchi Saran


Learning Labs Chair
learninglabs@hecaonline.org



Virginia Blackwell



New Member Orientation
membership@
hecaonline.org

Suzanne Bingham Denney & Marcia Farias



Members Mentoring Members
mmm@hecaonline.org

Colleen Reed 



Regional Coordinators Chair
communitycoordinators@
hecaonline.org

Cyndy McDonald



Professional Development Institute
pdi@hecaonline.org

Cheri Barad


Sponsorships Chair
sponsorships
@hecaonline.org


Stephanie Davis


Social Media Assistant
hecamedia@hecaonline.org



Standards & Ethics

The mission of the Higher Education Consultants Association is to foster a culture of support for the HECA community to develop personally, professionally, and ethically. In light of this mission, the HECA Board of Directors has approved a Statement of Standards and Ethics for HECA members.

Guided by the core values of ethical counsel, integrity, respect, and confidentiality,
HECA members pledge to act in accordance with the following Principles and Standards:


Did you know that HECA has a “Whistleblower Policy” that protects you when and if you report an ethical violation (or perceived violation)?
Learn more about HECA's process for reporting ethical matters.

Share by: