Focusing on Futures

HECA is the only professional organization focused exclusively on supporting high school students in their search for the right fit college. HECA members create greater access to opportunity and change lives. Learn how HECA can help you achieve your goals.



The Higher Education Consultants Association (HECA) is a professional association for college admissions consultants.  Our members come from a variety of backgrounds, but all share a dedication to providing professional and ethical service to the families they serve.



Big decisions. Confusing choices. Finding the right fit college (and understanding affordability) can be an enormous challenge for students and families—and our experienced, ethical, and engaged consultants are here to help.



HECA members spend hours researching and visiting campuses and welcome college representatives into our communities. We know when colleges and consultants collaborate, students benefit.



Businesses and organizations supporting an open, ethical, college search process can raise awareness and reach out to students, families, and consultants as a HECA Business Partner or event sponsor.

Core Values of the
Higher Education Consultants Association

The Higher Education Consultants Association’s Standards and Ethics Statement for our members is based on four core values:

Ethical Counsel

HECA members discuss appropriate educational options with students and families and make referrals to
other members/organizations when indicated.


HECA members clearly communicate what services they offer and do not guarantee admissions or financial aid results. HECA members act in the best interest of the student.


HECA members respect the student/school relationship. They strive to work as a team with other independent consultants, high school counselors, and related professionals. They respect students’ work and encourage student ownership of the application process.


HECA members respect the confidential nature of their relationships with students, families and related professionals.

Become a Member

Join the international IEC network that provides personal support, professional resources, and educational programs that position you to do your very best work with students. From our collegial listserv to our annual conference to college tours, the benefits of membership are many—and growing every day.

  • Affiliation with a respected professional organization
  • A supportive professional network
  • Ethical and professional standards you can be proud of
  • Professional development opportunities
  • Tools to help you manage your business

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