Higher Education
Consultants
Association
Advancing Excellence in
Higher Education Consulting
Focusing on Futures
HECA is the only professional organization focused exclusively on supporting high school students in their search for the right-fit college. Our members create greater access to opportunity and change lives. Learn how HECA can help you achieve your goals.
Core Values of the
Higher Education Consultants Association
Based on four core values, the Higher Education Consultants Association’s Standards and Ethics Statement sets our members apart.
Ethical Counsel
HECA members discuss appropriate educational options with students and families and make referrals to other members and organizations when indicated.
Integrity
HECA members clearly communicate what services they offer and do not guarantee admission or financial aid results. HECA members act in the best interest of the student.
Respect
HECA members respect the student-school relationship. They strive to work as a team with other independent consultants, high school counselors, and related professionals. They respect students’ work and encourage student ownership of the application process.
Confidentiality
HECA members respect the confidential nature of their relationships with students, families, and related professionals.

Become a Member
Join the international IEC network that provides personal support, professional resources, and educational programs that position you to do your very best work with students. From our collegial Listserv to our annual conference to curated college tours, the benefits of HECA membership are many—and growing every day.
- Affiliation with a respected professional organization
- A supportive collegial network
- Ethical and professional standards you can be proud of
- Continuing education and professional development opportunities
- Tools to help you manage your business