Advancing Excellence in
Higher Education Consulting
HECA is the only professional organization focused exclusively on supporting high school students in their search for the right-fit college. Our members create greater access to opportunity and change lives. Learn how HECA can help you achieve your goals.
HECA is a professional association for college consultants. Members come from a variety of backgrounds, but all are dedicated to providing professional and ethical service to families they serve.
College planning is exciting, but it can also be stressful. HECA education consultants guide families through every step.
HECA members spend hours researching and visiting campuses, and we know when colleges and IECs collaborate, students benefit. We welcome college representatives into our communities and events.
Businesses supporting an open and ethical college search process can raise awareness and reach out to students, families, and consultants as HECA Business Partners or event sponsors.
Based on four core values, the Higher Education Consultants Association’s Standards and Ethics Statement sets our members apart.
HECA members discuss appropriate educational options with students and families and make referrals to other members and organizations when indicated.
HECA members clearly communicate what services they offer and do not guarantee admission or financial aid results. HECA members act in the best interest of the student.
HECA members respect the student-school relationship. They strive to work as a team with other independent consultants, high school counselors, and related professionals. They respect students’ work and encourage student ownership of the application process.
HECA members respect the confidential nature of their relationships with students, families, and related professionals.
Join the international IEC network that provides personal support, professional resources, and educational programs that position you to do your very best work with students. From our collegial Listserv to our annual conference to curated college tours, the benefits of HECA membership are many—and growing every day.